Intel's 'World Ahead' Program - The Baramati Project in India

            
 
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Case Details:

Case Code : BECG098
Case Length : 17 Pages
Period : 2006-2009
Pub Date : 2009
Teaching Note :Not Available
Organization : Intel Corporation
Industry : Information Technology
Countries : India

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Introduction Contd...

The program aimed at bridging the technology and education gap between developed and developing countries that existed in different parts of the world and also to raise the overall standard of life of people living in these communities. The investment was to be made over a period of five years.

According to the company, the project was designed to improve human life in four broad ways - increase accessibility to PCs in remote areas, enhance connectivity through wireless broadband, improve the education system through advanced methods of teaching and learning, as well as provide localized content and application.

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies

According to the company, Intel had been involved in a number of corporate social activities since its inception. The founders, it said, believed in giving back to the commmunities which had helped the company to grow. The company paid special importance to education, as it wanted to nurture talented people.

Apart from education, the other areas of focus included healthcare, environment, and public policy. Rather than considering these as mere philanthropic activities, Intel regarded them as strategic opportunities for investment in communities and human development.

In India, Intel partnered with a number of IT service companies, state government bodies, Internet Service Providers, non-governmental organizations (NGOs), health, and educational institutes to implement the progam...

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